South Florida Plumbing Business Website
Plumbing is big business just about anywhere you go. However, with high populations, massive amounts of businesses, and a booming economy, South Florida is one of the best places in the United States to start a plumbing company. Aside from a large target market, South Florida is also a mecca of common plumbing problems caused by erosion, soft ground under foundations, and more.
As plumbing rates per hour continue to be on the rise, more and more people are starting to ask the question, “What do you need to become a plumber?” The truth is, all you need is a little knowledge of how plumbing systems work and a website to get your plumbing business off the ground. Today, we’ll discuss how a website can help and what you’ll need to do to build and market yours.
Why Your Plumbing Company Needs a Website
Let’s face it, when most people need a plumber, they’re not going to go driving around town looking for a plumbing company; and that’s a good thing. In reality, if that was the case, the overhead cost of running a plumbing company would be much more. Instead, when the average consumers want a plumber, they do an online search to find the options in their area. Unfortunately, if you don’t have a website, you’re simply not going to show up in these searches.
Things to Consider When Building Your Website
OK, so we know that it’s best for plumbing companies to have websites, but it’s also important to remember that not all websites are created equally. As a matter of fact, there are several different types of site coding, content management systems and more. The good news is that because of content management systems like WordPress, it’s possible to build a great responsive website with little to no knowledge of web design.
Here are a few things to keep in mind when building your website…
1. Choosing Your Template – Your website’s design will play a key role in your ability to market your services. Choosing a responsive template that’s designed using HTML5 is a great way to start! This way, your site will load fast, respond to screen sizes, and offer great graphic functionality.
2. Designing Your Site For Search – For your website to be profitable, it’s going to need to be search engine friendly. Making your website search engine friendly is a process we in the industry like to call SEO (Search Engine Optimization). There are two main factors you want to keep in mind when making your website search engine friendly…
2.1. SEO Tags – SEO tags include keyword and description Meta tags as well as title tags, alt attributes in images, and more. If you’re not well versed in SEO tags, consider using an SEO plugin designed to help with the content management system you’re using.
2.2. Keywords In Content – If you want your website to show up for specific keywords, you’ll need to make sure to include those keywords in content. For instance, if you offer residential plumbing services and plumbing supplies, you’ll want to create a page for each topic that includes all supporting keywords that you’d like each page to show up for.
How To Start The Marketing Process For Your Website
Once you have your website up and running, if you want it to be a profitable endeavor, you’re going to need to do a bit of marketing. Don’t worry; it’s not hard at all. Here are 3 things you can do to get started right now!
Add Content – Online, content is king. So, the more content you have that describes your business and incorporates keywords you’d like to show up for, the better chances you have of your website being successful!
Links – When marketing your website, it’s important to remember that links are the highways of the internet. So, start building a few highways for your clients to find you. You can earn links by writing guest posts, commenting on blogs, or even listing your website in a directory!
Adsense – Google has a program called Adsense which allows you to pay per click for high search rankings. While you wait for the organic work to get you to the top, you can pay per click to drive customers to your site!
Why You Need An Intelligence Storm Website
Throughout the years, we’ve provided professional website development and marketing services to plumbers around the world. As a result of this extensive experience, we know what will turn a potential client into a paying client online while keeping in mind the value of search engine optimization. If you’re in need of a website, fill out the form below to find out how we can help!