Building a Successful Fishing Charters Business Website in Florida
If you have been thinking about how to start a fishing charter business, then hopefully, you are already aware you will need a high quality fishing business website. The Florida Keys and the Everglades fishing charters business are among the most competitive markets in the entire country.
Being a successful fishing charter captain will mean much more than just knowing how to help people get their first "big catch". It will require some basic business skills, among the most important, knowing how to make a website for your business or having someone else design a site for you.
Fishing Charter Captain Business
The South Florida fishing market is extremely competitive with many experienced charter captains and established charter operations. Many times, the marketing efforts and specifically a website will determine if a fishing charter business thrives or merely survives.
You can be the most experienced and gifted captain on the globe, but if nobody knows about you then it will be difficult to find customers. Additionally, just knowing your name and your reputation is not enough these days. Most people want to see a high quality website with photos, fishing reports, videos and complete information about your business. If your website does not properly communicate excellent information about you and your business, potential customers are likely to look elsewhere.
After all, in today's world, finding a charter captain other than you is a just a click away for potential customers searching the web.
Benefits of a High Quality Website
The charter business is somewhat unique because the actual operation of the business is limited to a particular area. However, to be successful you will need to draw customers from all over the nation. If your business is in South Florida, you may have a customer from California one day and the next, a customer from Michigan.
Benefits of a Quality Website:
- Nationwide exposure
- Makes it easy for customers to make reservations and send a deposit
- Advertises your charter services even while you are sleeping
- Allows you to compete with large established charter operations
- Creates trust with potential customers
- Allows you to clearly communicate what makes your charter business great
- Shows your fishing skills in text, photos and video
Development Process & SEO Process
The development process of website design is very important, as is proper SEO in order to get your site viewed by potential customers. If you do not have the skills to do this yourself, you will want to carefully select a website design firm that is familiar with your business.
Questions to ask when selecting a web design firm:
- Are they experienced in WordPress development?
- Can they show you a sample of a responsive HTML5 website for captains?
- Do they have other customers in the charter business?
- How much experience have they had developing a mobile optimized website for fishing charters?
- Do they offer any guarantees?
- How much do they charge?
SEO (Search Engine Optimization) is a process, which will move your website up in the search listings of the search engines, such as Google, Bing and Yahoo. This results in your website being viewed by more people, which will obviously mean more customers. Without proper SEO, your site can be lost among the millions of other websites on the internet.
Quality content, backlinks and web directory submissions are all a part of good SEO processes. Additionally, SEO that is well done may present some income opportunities outside of your main business such as Google AdSense or other advertising revenue possibilities.
Developing a good fishing business website is more complicated than many people realize. However, if you have been thinking about how to start a fishing business in the very competitive South Florida fishing market, choosing the right website development company will make it easy and cost efficient.