How To Start A Swimming Pool Cleaning Business…Develop A Website!
Are you considering starting a pool cleaning company in Florida? If so, you’re on the right track! Swimming pool cleaning companies are incredibly lucrative because they come with inherently low overhead costs and the target audience involved is generally on the upper scale level with regard to income. To make things even better, in areas like Miami, Naples, Fort Myers, and Orlando, an incredibly large percentage of homeowners own swimming pools!
However, as more and more consumers started to get online in the early 2000’s the landscape of the swimming pool maintenance industry has changed quite a bit. If you’re considering starting a pool maintenance company, it’s incredibly important build a website in order to get in front of the vast majority of your target audience. Beyond just cleaning a pool, your job is going to involve marketing your services. Here are a few tips to get you started.
Why a Website Is Important
Before we get into tips that will help you build a productive website, it’s important to understand why a website is so important. These days, more than 80% of consumers admit that before purchasing a recurring service, they search online to find companies with a low cost that they can trust. With that said, if you don’t have a website, you’re missing out on a large majority of your target audience. The simple fact is that if you want to get your brand in front of as many people as possible, these days, you need a website!
How to Make a Website for Swimming Pool Maintenance
For those who don’t build websites for a living, the process may seem incredibly difficult. However, thanks to great content management systems like WordPress, designing and maintaining a website has become simpler than ever before. By taking advantage of modern website templates, it’s possible for even a novice computer user to build a beautiful website that responds to screen sizes and includes great graphics. As a matter of fact, due to the rising popularity of responsive html5 designs, templates are becoming easier to find and cheaper to own!
Getting Started On Search Engine Optimization
Finally, it’s important to remember that building a website is one thing, marketing it is another. Search engine optimization is the process of ensuring that your website shows up when consumers use search engines to find services like the services that you provide. Here are a few tips that can help get you started…
Content, Content, Content – The content is the most important part of your website. Therefore, it’s important to make sure that readers can easily digest your content, while ensuring that search engines understand what you have to offer as well. So, always remember to include important keywords in your content. For instance, if you specialize in salt water pool maintenance, consider adding a page to your website about that service!
Build Links – Links are the highways of the internet. The more links that point to your website, the more important search engines consider your website to be. So, it’s important to start building links as soon as possible. You can do so by guest blogging on other websites, commenting on blogs, or even listing your website in online catalogs and directories.
Pay Per Click Advertising – For newer websites it can take a while to earn first page positions. However, no matter how new your site is, you can always buy first page positions from Google through their Adsense advertising service. With this service, you’ve got the opportunity to pay only when users click on your ad!
Why Order A Website From Us
Intelligence storm has several years of experience creating websites that are pleasing to both readers and search engines. With low cost designs that produce the results you’re looking for, it’s hard to imagine why you would go anywhere else. Fill out the form below to find out how we can help make your swimming pool company shine!