You know that you need a logo but the truth is you need more than just a logo – you need a logo that captures who you are. You need a logo that people will remember, a logo that will make them think of you the instant they see it. An experienced designer can create a logo that is not only attractive and memorable but is a clear reflection of what makes your business unique.
Logo Development Process
Our designers undertake a five-step process to create logos for our clients.
Step 1: Discovery
Without knowing about you, we can’t create a logo that represents you. The first step in creating a logo is to learn all about you, your industry and business application. We will also learn about your company’s culture, values, employees and customer base.
Discovering who you are means asking the right questions. Through a series of in-depth conversations, we will uncover exactly who you are and how your logo should represent you.
Step 2: Brainstorming and Sketching
After completing the discovery process, our designers will conceptualize and sketch several ideas for a logo. Out of the many ideas we come up with, we will select a few of our best to show you. We will then help you decide which of our ideas best represents you.
Step 3: Design Drafts
You know what they say: practice makes perfect. Once we decide on the right logo, we will create as many drafts as it takes to get it right.
Step 4: Refinement
The refinement phase can be very labor intensive for everyone involved, but it is the necessary step that takes your logo from image to distinctive brand. At this stage, we will choose colors, add embellishments and finalize the look of the logo. This process usually involves a great deal of communication between you and our designers, as we send you our latest drafts and you tell us what you want changed. Once this process is complete, you will have a tailor-made logo for your business.
Step 5: Identity development
A logo is the cornerstone of a brand. With the logo firmly in place, we can establish your identity by taking elements from your logo – colors, images, fonts – and adding them to letterhead, business cards and promotional tools. Identity development ensures that everything that you give away, send out and present has a unified look.
Why Choose Us?
With 14 years of experience, our designers have this process down pat. By paying close attention to detail and holding ourselves to the highest standards of excellence, we ensure that we never present anything less than our best work. Lastly, our prices are extremely competitive.
Whether you are a veteran entrepreneur or making your first foray into the business world, our designers are prepared to guide you through the process and answer any questions you may have. To learn more about the logo development process and our services, please send us a message describing your project using the form below.